PR

KANOOBI PR

We provide a full PR service to business, political and private clients. Our niche is to deploy on digital but we use all the traditional news and radio channels.

Yes, we try to promote our clients, our products or ourselves. We persuade our external or internal audiences via unpaid or earned methods.  Whether it’s the traditional media, social media or speaking engagements, we communicate with our audiences through trusted sources.

To help the general public understand public relations and how to use these skills, and for those in the industry who need to explain their jobs to their grandparents, the occasional stranger, and friends, here are four Things Everyone Should Know about Public Relations.

  1.  What is public relations?

PR is the Persuasion Business.  You are trying to convince an audience, inside your building or town, and outside your usual sphere of influence, to promote your idea, purchase your product, support your position, or recognize your accomplishments.

Our tools include the following:

  • Write and distribute press releases
  • Speech writing
  • Write pitches (less formal than press releases) about a firm and send them directly to journalists
  • Create and execute special events designed for public outreach and media relations
  • Conduct market research on the firm or the firm’s messaging
  • Expansion of business contacts via personal networking or attendance and sponsoring at events
  • Writing and blogging for the web (internal or external sites)
  • Crisis public relations strategies
  • Social media promotions and responses to negative opinions online

2. How is public relations different than advertising?

It’s Unpaid vs. Paid. Earned vs. Purchased. Credible vs. skeptical.  Public relations tastes great, advertising is less filling.

There’s an old saying: “Advertising is what you pay for, publicity is what you pray for.”

Advertising is paid media, public relations is earned media. This means you convince reporters or editors to write a positive story about you or your client, your candidate, brand or issue.

3.What is news?

Before hiring a PR firm or starting your own campaign, it’s important to understand the nature of news. There are only two ways to make news:  1) Create a story or 2) Follow a story.

This is of vital importance to anyone who wants to understand, execute and exploit the power of public relations.

Create A Story.  This is the most common form of public relations.  It involves storytelling and. Most of the time, firms looking to make the news want to promote something fresh:  a new car, a new app, a new market, a new CEO or other significant hire, a new business plan, merger, winning an award, something of this nature.

Follow a Story.  Opportunity Knocks.  You answer. This is when you notice a story in the news, and respond.

4. Can you measure PR?

Probably.

But it’s not an exact science. There are many people and firms who have created many models, spreadsheets, and estimates. And let’s be clear. They are all estimates. Some are much better than others. This is easily the most emotionally charged subject in the PR industry.

ABOUT KANOOBI PR

We have created successful pr and advertising stories for our clients. Recently we ran a PR campaigns for the IT’s TIME event in South Africa and we were able to create a 2.2 million people interaction campaign in 2 days for the event.

Talk to us to help your next PR

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